The Fresh Property Team
rebecca HOPEWELL - CEO
Rebecca joined Fresh as Managing Director in September 2010, bringing with her a strong track-record in property management, with over 20 years of experience across both the student accommodation and social housing sectors. She has been the driving force behind the growing success of Fresh Property Group, as well as determining the strategic direction of the business as a whole. When she isn’t working, Rebecca is happiest cycling through the hills in Mallorca or enjoying a nice cocktail in the sun.
JANE CROUCH - COO
Jane joined Fresh in 2010 to oversee operations, bringing with her over 15 years of experience in housing and student accommodation. Jane has played an intrinsic part in the growth of Fresh Property Group and has overall responsibility for the management and marketing of over 16,000 beds in over 26 key College and University locations across the UK and a team of 399 staff. When she isn’t at work, Jane is happiest with a glass of fizz in hand or acting her shoe size with her grandson.
Scott berry - FINANCIAL & Commercial DIRECTOR
Scott joined Fresh in July 2018 to oversee the Group’s Finance and IT Teams. He is responsible for financial management and reporting, control framework and IT operations. Through a large team, they manage rental income in excess of £100m and deliver institutional level reporting to clients. When not at work, Scott is happiest enjoying time outside with his family and friends.
Helen Guy - Marketing Director
Helen joined Fresh Student Living in 2012 with over ten years’ experience in marketing roles with a variety of well-known brands in the leisure, retail and property industries, including TUI and QVC. As Marketing Director, Helen oversees a team of six, who provide marketing support to the Fresh Student Living and Five Nine Living schemes across the UK and Ireland. Helen works closely with the Operations Team to ensure that we achieve maximum occupancy and high rebooker rates year on year, through a variety of online and offline marketing campaigns. She also oversees the ongoing development of the Fresh Property Group brand, website and overarching Marketing strategy. When not working, Helen is happiest planning her next holiday or catching up with family and friends.
Sarah Nelson - Director of Operations
With a background in working for world-renowned service providers including Cunard and Walt Disney World, Sarah has now gained several years of experience in the Student Accommodation Sector. Sarah spent five years at Unite, before joining Fresh in 2011 as Regional Manager of the North. Sarah was promoted to the role of Director of Operations in 2016 where she now oversees the operations of all Fresh Student Living schemes. Sarah works closely with our Regional Managers to ensure that our service commitments to both Clients and Students are maintained, and that we remain the student accommodation provider of choice for our customers. When she’s not working Sarah loves to travel, walking in the peak district - recently completing a 26 mile walk, and sharing a bottle of wine with friends.
Mark Cutlan - Property Director
Mark joined Fresh in 2014. He started his career as a Mechanical and Electrical Engineering Apprentice and has over ten years of multiple site facilities management experience. He oversees the portolio Hard and Soft services along with the Health and Safety for the business assisted by his dedicated team. When he is not working he can normally be found on long walks with his family and dog, sometimes punctuated with regular refreshment stops.